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All About Notifications


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A desktop notification is a small pop-up that appears on the user’s computer desktop screen or on their mobile device. This notice will contain a title, a short message, and a link to follow. As you can see from the image, the notification alerts Lex Luthor that there is a sale on some minerals that might interest him. This notification can appear anywhere on the desktop, but usually in a corner.

Unlike other forms of messaging, desktop notifications deliver an immediate prompt for the user to take action, and this notice appears right on the desktop regardless of whether the browser is open or not.

So let’s take a look at other methods available to us, then we’ll compare desktop notifications to other direct response media that you are likely to use from day to day.

Email Marketing



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Email marketing is the most widely used medium for online marketing. You’ll send emails to your customer list advertising products and services, then ask them to take action. While this method is “tried and true” and should continue to be used, there are a few problems with email as a method for getting your readers to take action now.

There is often a time lapse of several hours between the time your customers’ inbox receives the email and the time they actually open it. You may send an email out at 4:00 PM but find that most of your customers will open them between 6:00 and 9:00 PM. If you’re sending out a time sensitive message requiring your customers to act now, most of them will miss the window.

There is also the issue of deliverability. Many emails simply don’t make it to your customers’ primary inbox. Some will simply end up in the spam folder, and how often do you personally bother to check
your spam folder? The end result is a missed message and no action taken by your readers.

Social Media


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Social media is a very effective relationship building tool; however, for time sensitive calls-to-action, social media is an extremely poor solution. While your audience tends to spend a lot of time on these platforms (e.g., Facebook, Twitter, Instagram, etc.), most of them are not in a “buying mode.”

And you should know that these social media platforms have terrible response rates. You’re often looking at somewhere south of a 1% response from your audience. Social media will best serve you as your brand building and reputation management platform by having a dialog with customers rather than a notification or prompt for a call to action.

SMS



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The reason why SMS works so well is most of the text messages will be read and addressed almost immediately after the message is received on your readers’ devices. The problem is the limited way a person can follow through on the action you ask to be taken in the message. There is no convenient way to act on an SMS in a timely fashion. Think about it. You send a promotional text message when the user is driving or happens to be at work. If the action you’re asking to be taken involves buying something, no one is going to pull off to the side of the road to make the transaction. So the user has to go back to the message later. So SMS is good for an in-the-moment prompt (i.e., something that notifies the user), but it can’t ask the user to take action during a moment in time.

Mobile Push Notifications


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Push notices are a powerful tool for reaching your mobile audience. It’s an instant alert that a pops up on the mobile device’s screen and sits in the notification tray of the device until cleared. The problem with mobile push notifications is, you can typically only reach one audience—mobile users. Mobile push notifications don’t allow you to target your desktop users, which means you’re not reaching 40% to 50% of your audience.

Desktop Notifications


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So now that we’ve gone over the other notification media, what have we learned? Well, we now know that…

  • email is a great method, but can only target people who are available to act immediately on your message, provided they receive that message.
  • social media is more of a relationship management tool due to extremely low response rates.
  • SMS has incredible uses and benefits, but it doesn’t allow an easy way for the user to followup on your offer.
  • mobile push messages affect only mobile users, require the user to be free to act, and ignores 40% to 50% of any audience.

This means small businesses tend to ignore 50% of their audience when using typical digital marketing tactics!

The gap is filled by using desktop notifications because it targets the users who are able to act right this second. It requires an opt-in action, so it reduces complaints and qualifies the audience as someone who is interested. Having an interest is the first step you need your audience to take. These notices also allow the user to follow up on your offers, and it reaches 100% of the interested audience if they are available.

And get this: virtually nobody in small business is using desktop notifications, because it hasn’t been available to small business until now. This means that the environment for this medium is far less noisy than the others described above.

It’s a less crowded space, so notifications for your offer can stand out in a sea of emails, text messages, and social media posts. Put simply, desktop notifications drive traffic to your website projects and promotions in a creative and refreshing way.


Here’s The Deal!

Now you can use desktop notifications just like all the mega corporations in America, and do so in an incredibly affordable way. Just look at the table below, decide which plan is most attractive to you, then click on the button below the table to start the conversation about putting desktop notifications into your digital marketing system. I’ll happily answer all your questions and help you decide what will work best for you on the basis of your marketing needs and budget. So take a look and let’s talk now.