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All About Notifications
Unlike other forms of messaging, desktop notifications deliver an immediate prompt for the user to take action, and this notice appears right on the desktop regardless of whether the browser is open or not.
So let’s take a look at other methods available to us, then we’ll compare desktop notifications to other direct response media that you are likely to use from day to day.
Email marketing is the most widely used medium for online marketing. You’ll send emails to your customer list advertising products and services, then ask them to take action. While this method is “tried and true” and should continue to be used, there are a few problems with email as a method for getting your readers to take action now.
There is often a time lapse of several hours between the time your customers’ inbox receives the email and the time they actually open it. You may send an email out at 4:00 PM but find that most of your customers will open them between 6:00 and 9:00 PM. If you’re sending out a time sensitive message requiring your customers to act now, most of them will miss the window.
There is also the issue of deliverability. Many emails simply don’t make it to your customers’ primary inbox. Some will simply end up in the spam folder, and how often do you personally bother to check your spam folder? The end result is a missed message and no action taken by your readers.
And you should know that these social media platforms have terrible response rates. You’re often looking at somewhere south of a 1% response from your audience. Social media will best serve you as your brand building and reputation management platform by having a dialog with customers rather than a notification or prompt for a call to action.
Mobile Push Notifications
- email is a great method, but can only target people who are available to act immediately on your message, provided they receive that message.
- social media is more of a relationship management tool due to extremely low response rates.
- SMS has incredible uses and benefits, but it doesn’t allow an easy way for the user to followup on your offer.
- mobile push messages affect only mobile users, require the user to be free to act, and ignores 40% to 50% of any audience.
This means small businesses tend to ignore 50% of their audience when using typical digital marketing tactics!
The gap is filled by using desktop notifications because it targets the users who are able to act right this second. It requires an opt-in action, so it reduces complaints and qualifies the audience as someone who is interested. Having an interest is the first step you need your audience to take. These notices also allow the user to follow up on your offers, and it reaches 100% of the interested audience if they are available.
And get this: virtually nobody in small business is using desktop notifications, because it hasn’t been available to small business until now. This means that the environment for this medium is far less noisy than the others described above.
It’s a less crowded space, so notifications for your offer can stand out in a sea of emails, text messages, and social media posts. Put simply, desktop notifications drive traffic to your website projects and promotions in a creative and refreshing way.
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